Warehouse Money credit cards

The Warehouse is one of the most recognisable brands in New Zealand and is the largest retail group in New Zealand. The Purple Visa Credit Card allows you 12 months interest free (on purchases $250 or more) at The Warehouse, The Warehouse Stationary and Noel Leeming.

Note: The Warehouse Money used to direclty offer “The Warehouse Money Visa Credit Card” and “The Warehouse Money Purple Visa Credit Card”, but they no longer offer these cards and have instead partnered with SBS Bank to offer 12 months interest free on purchases $250 or more using SBS bank’s Purple Visa card shown below.

The Amex Airpoints Platinum Card is the FASTEST Air NZ Airpoints Dollar^TM earning Platinum credit card. Every $70 spend earns you 1 Airpoints Dollar. Every $70 spend earns you 1 Airpoints Dollar. This card also includes complimentary Travel Insurance, VIP Lounge access and more. CURRENT OFFER: Get rewarded with 300 bonus Airpoints Dollars™ when you apply, are approved and spend $1,500 on your new Amex Airpoints Platinum Card within the first 3 months. New Amex Card Members only. T&Cs apply.

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*Terms and conditions apply

Updated: 6 Jul, 2025

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The Warehouse Credit Cards

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Card	Description	Purchase Rate (p.a.)	Balance Transfer	Cash Rate (p.a.)	Annual Fee	Interest Free Days
Purple Visa Credit Card (Purple Visa NZ) Gold Award (Personal)	The Purple Card offers 1 purple dollar for every $150 spent wherever Visa is accepted plus 12 months interest free for purchases over $250 from participating retailers. Reward Points Cash Equivalent: $100 spend earns $0.66 cash equivalent^.	26.65% p.a. Plus 12 months interest free for purchases over $250 from select stores	N/A	29.40%	$55.00	55 days More Info » Apply Now »

^ To help you compare reward points across different credit cards and rewards programs, we provide an estimate of the cash-equivalent of the reward points that you will get back for every $100 you spend on eligible purchases with your card. The cash equivalent value given is an estimate only based on a specific redemption example. In some cases you might earn less or more depending on how you redeem your ponts and some reward points cannot be redeemed for cash directly. Click on the card to find out how the estimate was calculated.

The Amex Airpoints Platinum Card is the FASTEST Air NZ Airpoints Dollar^TM earning Platinum credit card. Every $70 spend earns you 1 Airpoints Dollar. Every $70 spend earns you 1 Airpoints Dollar. This card also includes complimentary Travel Insurance, VIP Lounge access and more. CURRENT OFFER: Get rewarded with 300 bonus Airpoints Dollars™ when you apply, are approved and spend $1,500 on your new Amex Airpoints Platinum Card within the first 3 months. New Amex Card Members only. T&Cs apply.

More Info »

*Terms and conditions apply

Overview of The Warehouse Group

The Warehouse Money used to offer The Warehouse Money Visa Credit Cards and The Warehouse Money Purple Visa Credit Card but The Warehouse no longer offers credit cards instead it has partnered with SBS Bank which offers the Purple Visa Credit Card which can be used at The Warehouse, The warehouse stationary and Noel Leeming to get 12 months interest free on purchases.

The Warehouse History

The Warehouse Group Limited, often referred to simply as The Warehouse, was founded in 1982 on the North Shore of New Zealand. Initially established as a single store, it expanded into a group in 1991. Over the years, the company has grown significantly, becoming a prominent player in the New Zealand retail industry. The company has been involved in various mergers and major projects that have shaped its current structure.

Subsidiaries and Ownership

The Warehouse Group operates several subsidiaries, each catering to different market segments. Some of the notable subsidiaries include:

1. Warehouse Stationery: Specialises in stationery supplies and office products.
2. Noel Leeming: Focuses on consumer electronics and appliances.
3. Torpedo7: Offers outdoor and adventure sports gear.

The ownership structure of The Warehouse Group is public, with shares traded on the New Zealand Stock Exchange under the ticker symbol NZX: WHS.

Product Portfolio of The Warehouse Group

General Merchandise

The Warehouse Group Ltd (Warehouse Group) is a retailer of general merchandise and stationery supplies. The company’s product portfolio includes a wide range of items such as:

• Sleepwear, lingerie, and socks
• Accessories and footwear
• Clothing for women, men, and kids
• Travel bags
• Curtains and blinds
• Furniture and home office products
• Toys, games, and outdoor play

Entertainment Products

In the entertainment category, The Warehouse Group offers a variety of products including:

• Gaming products
• Visual and audio equipment
• Cameras and phones
• Computers and other electronic products

Clothing and Accessories

The Warehouse Group provides an extensive selection of clothing and accessories. This includes:

• Footwear
• Clothing for all age groups
• Travel bags
• Various accessories

The Warehouse Group’s diverse product portfolio ensures that customers have access to a wide range of high-quality products, catering to various needs and preferences.

The Warehouse Credit Cards

Financial Performance of The Warehouse Group

Revenue and Income

The Warehouse Group has demonstrated a dynamic financial trajectory over the years. For instance, in the financial year ending September 2015, the company reported a revenue of NZ$2.77 billion, marking a 4.6% increase from the previous year. However, profits saw a decline of nearly 6%, settling at NZ$57.1 million. Notably, online sales contributed NZ$150 million to the revenue, a significant rise from NZ$18.8 million in 2011.

Assets and Liabilities

A comprehensive view of The Warehouse Group’s financials includes both current and non-current assets, as well as liabilities. The balance sheet reflects the company’s financial health, detailing current assets, non-current assets, current liabilities, and non-current liabilities. Shareholders’ equity is also a critical component, providing insight into the company’s net worth.

Market Capitalisation

Market capitalisation is a key indicator of The Warehouse Group’s market value. This metric, along with the number of shares on issue and earnings per share, offers a clear picture of the company’s standing in the market. As of the latest reports, these figures are essential for investors and stakeholders to assess the company’s financial stability and growth potential.

Key Milestones and Achievements

Major Mergers and Acquisitions

The Warehouse Group has a rich history of strategic mergers and acquisitions that have significantly contributed to its growth. Some of the notable acquisitions include:

• 1991: Acquired Clint’s Crazy Bargains and Solly’s, expanding its footprint in the discount retail market.
• 2001: Purchased the New Zealand operations of Australian retailer, Clint’s Crazy Bargains, further solidifying its market position.
• 2013: Acquired Noel Leeming, a leading consumer electronics and appliances retailer, enhancing its product portfolio.

Expansion Projects

Over the years, The Warehouse Group has undertaken several expansion projects to increase its market presence and improve customer experience. Key projects include:

• 2000: Launched Warehouse Stationery, diversifying into office supplies and stationery products.
• 2010: Opened new distribution centres to streamline logistics and improve supply chain efficiency.
• 2018: Introduced “TheMarket”, an online shopping platform, to tap into the growing e-commerce market.

Awards and Recognitions

The Warehouse Group’s commitment to excellence has been recognised through various awards and accolades. Some of the key recognitions include:

• 2015: Won the Retail Employer of the Year award, highlighting its dedication to employee welfare.
• 2017: Received the Sustainable Business Network Award for its efforts in promoting sustainable practices.
• 2020: Honoured with the Community Engagement Award for its initiatives in supporting local communities.

Future Prospects and Strategic Plans

Upcoming Projects

The Warehouse Group (TWG) is poised to embark on several ambitious projects aimed at enhancing its market position and operational efficiency. These projects include:

• Expansion of E-commerce Capabilities: TWG plans to invest significantly in its online platforms to provide a seamless shopping experience for customers.
• Sustainability Initiatives: Continued focus on environmental initiatives to reduce carbon footprint and promote sustainable practices.
• New Store Openings: Strategic locations have been identified for new store openings to capture untapped markets.

Market Strategy

TWG’s market strategy is designed to leverage its strengths and address areas for improvement. Key elements of this strategy include:

1. Customer-Centric Approach: Enhancing customer experience through personalised services and improved product offerings.
2. Digital Transformation: Reimagining AI, digital, and data to drive efficiency and innovation.
3. Brand Building: Strengthening brand presence through targeted marketing and business development initiatives.

Innovation and Technology

Innovation and technology are at the core of TWG’s strategic plans. The company aims to:

• Invest in AI and Data Analytics: Utilise advanced analytics to gain insights into customer behaviour and optimise operations.
• Enhance Supply Chain Management: Implement cutting-edge technologies to streamline the supply chain and improve supplier engagement.
• Foster a Culture of Innovation: Encourage a culture that supports creativity and continuous improvement among employees.

Frequently Asked Questions

What is The Warehouse Group?

The Warehouse Group Ltd (Warehouse Group) is a retailer of general merchandise and stationery supplies. They offer a wide range of products including sleepwear, lingerie, socks, accessories, footwear, clothing for women, men, and kids, travel bags, curtains and blinds, furniture and home office products, toys, games, and outdoor play items.

Where is The Warehouse Group headquartered?

The Warehouse Group is headquartered at 26 The Warehouse Way, Northcote, Auckland, New Zealand.

What types of products does The Warehouse Group offer?

The Warehouse Group’s product portfolio includes general merchandise, entertainment products such as DVDs, CDs, gaming, audio, cameras, phones, computers, and other products. They also offer clothing and accessories for men, women, and kids.

Who are the key personnel at The Warehouse Group?

Key personnel at The Warehouse Group include the CEO, John Journee. The company outlines key personnel by position type and title in their reports.

How can I apply for a Warehouse credit card?

You can apply for a Warehouse credit card through their official website or by visiting one of their retail locations. The application process typically involves filling out an online form and providing necessary identification and financial information.

What are some of the financial highlights of The Warehouse Group?

For the financial year 2018-19, The Warehouse Group reported a revenue of NZ$3,071,357,000, an operating income of NZ$102,943,000, and a net income of NZ$94,064,000. Their total assets were valued at NZ$1,113,852,000 and total equity at NZ$486,389,000 as of 2017.

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